Data has become more and more important for every company, no matter it’s an online company or an offline company. Data can help make decision more precisely and quickly. The fact is that many companies need data analysis, but they don’t have skilled person who can handle data analysis well. Shanghai Juzhe UX Research can help on this. In past years, we have successfully applied big data analysis skills into traditional user experience filed, which changes the way to look at data. It’s never so easy to view data from different angle and dig out useful insights eventually. We provide the following data analysis service:
For an online company, we can help to collect user behavior data through Google Tag Manager and Google Analytics for website and Flurry or talking data for mobile app. For an offline company, we can collect user feedback through telephone survey or 3rd party survey tool, e.g. MikeCRM or SurveyMonkey. When the data is there, it’s time to reshape it and make it readable by data analysis took, e.g. Tableau, our favorite.
Data need to be carefully prepared before it can be used. We need to check the integrity and validity of the data carefully. The data may not appear in the ideal format, so we need to reshape it. e.g. you may have multiple choice question with more than one answers, you need to place each answer in the right position in the speadsheet. You may need to extract key information from sentences or paragraphs. We can help prepare the data well and make it ready for analysis.
There are a lot of tools to do data analysis, Microsoft Excel is the most popular tool in deed. But now, we have much more powerful and productive tool for data analysis, it’s Tableau, the most popular BI tool in the market. We have more than 4 years experience using Tableau to analyze data for our clients. It’s definitely our favorite tool when talking about data analysis.
When we have analyzed the data and get the right direction, it’s time to visualize it and present the it properly. In past years, we tried to use Tableau to present data in different ways, Dashboard, Storyboard or a traditional user research report. It’s all based on your need.